In current times, the world is dominated by the world wide web. That is, we cannot think of a life where there is no internet. Everything that we do today, from office work, to personal communications, is done on, or with the help of the internet. So to keep pace with this dominating presence of the W3C in our lives, people are more and more concentrating on building their own websites, be it for businesses, or for offering services, or to showcase their talent and creativity. In such a scenario, there is a huge demand for web developers, or more precisely web development services. Let us first summarize in a few words regarding the term web development services. The tasks associated with developing websites for hosting via intranet or internet are referred to as web development. Web development services in its entirety include web content development, Web design, scripting (both client side / server side), network security configuration among a host of other things. As per the owner or client’s requirements, web development involves programming or coding that enable a website to function properly. Though design is also an aspect of building websites, the term web development generally refers to the non design aspects, like writing markup and coding, of building web sites. The developers provide services which range from creating plain test pages to complex social network applications, web based applications and electronic business applications. Now that we have understood what web development services mean, let’s look at the various reasons that contributes to the necessity of having a website. Today having a physical shop, located in one area, is no more enough if you want to grow and expand your business. To reach out to the millions of potential customers, what can be more convenient and logical than to have a website which advertises, informs and displays your products and services, and which is visible and accessible to anyone who has a net connection, sitting in any part of the globe? For both new and old businesses it had, hence, become absolutely necessary to have an online presence, so that they can survive and thrive in this fierce competitive market. Since a website is crucial to revenue generation for your business, you must be attentive to all the details of the website development and design. First of all, let us define the objectives of having a website: A good website with detailed information and attractive graphics or product pictures is a sure shot way to attract more visitors, of which a good percentage will buy things off your website thus contributing to sale and revenue generation. A website is the cheapest and fastest way to reach to a large number of people. This is the best way to establish your business and sustain in the long run. A new business needs to create awareness of its existence, that is, the products or services that the business will be able to provide to the customers. This is called brand awareness, the virtual advertisement of your products and services. Here the content and the design of the website plays a key role, as its main aim is to leave a lasting impression on the visitors. The world has become a global village thanks to the internet revolution. So people from all over the world are connected, which is the best thing that can happen to a business. Having a shop at one corner of the world, means having a limited number of customers. Because no matter how advanced technology has become, it is not possible for you to be present at various places at the same time. So, what better way is there than to have a website that you can operate from the comfort of your physical shop/office/home, and, virtually reach out to the whole world? Through order and feedback forms, comments and reviews, online newsletters and promotional activities, it is possible to communicate to millions without spending huge amount of money or time. At olden golden times, all businessmen had a physical business card to hand over to new contacts, renew old ones, and promote business. But nowadays, the url of your website is your business card. And also, your website represents the essence of your business, it is a direct reflection of your principles. The impression about your business is going to be created with your website as most clients will never get the chance to visit your actual shop or meet you in person. So it cannot be stressed enough that the website you create for your business, should be professional and user friendly. The above mentioned factors definitely helps us to understand the necessity of choosing a web development company which will have enough experience and expertise to deliver website development services that’s going to serve the exact purpose of your business. So it is also very obvious that you will have to keep some factors in mind while looking for a website development service provider. Here is a checklist that will help you in determining the criteria to look for: Does the service provider have modern technological skills and expertise to integrate with your business concepts? Does the service provider have that capacity to understand your concepts and transfer and incorporate it into the website, so that the clients understands exactly what your business is all about? Does the service provider have all the necessary knowledge about the current trends and preferences? What's the service compatible with different technologies and platforms? In conclusion, a great web development service provider should be able to build a website which is easily accessible, attractive, easy to navigate, have all the product information, is updated from time to time and draw the right kind of audience. The essential services that a web development company needs to provide are as follows: Web Application Custom Web Development and Design.