The online marketing process is continuously evolving and within a few decades, it has been used as a medium for investment for brands to drive the engagement of traffic through the social networking sites such as Facebook and Google. Various bloggers, writers and media journalists have incorporated in digital experiences in order to communicate with their fans. While marketing on the social sites, it is important to have content that is enticing enough whether constructing a 140 character post or the 1000 word articles including proper spelling, grammar and syntax.
Companies are using the social sites to link their organic posts and ads to the internet for users. The social engagement strategies like Google have become an effective content publication platform for business with a key focus on the top search rankings. The information posted on the google becomes accessible for browsing among the various online visitors. Again a Facebook page has successfully helped in initiating creative incentives and post highly sharable contents, thereby building a tight community of visitors. Social media tools also help in establishing a two way communication by collecting feedback, host an online focus group to provide future opportunities for meeting the business goals.