In the age of technological innovations leading companies are using the mobile based web philosophies for flourishing their business on a diverse platform. This in turn improves the chances of target marketing as all the necessary information can be collected from the mobile devices in comparison to desktops and laptops. Most of the people today are prone to conducting transactions through mobile devices and accessing the paid services therefore it is necessary to adopt a mobile first approach which in turn removes the complexities of functional constraints. The business can also take the advantage of data l to present their brands to the online visitors with more specific offers in real time.
Many brands adopt the same old trends in marketing through sending weekly emails and gift coupons for the future purchases. However, all the efforts could prove to be futile in generating the actual value of differentiating from the rest.The world of mobility has provided opportunities for the marketers in creating a personalized relationship with the online customers with a 24/7 access to the products and services. With a database of rich and first party profiles the brands are able to lead promotions thereby deepening their involvement with a mobile first loyalty program.