How HubSpot Used Inbound Content Marketing Strategy To Increase Website Organic Traffic By 300%
HubSpot is currently one of the renowned software development and marketing companies, assisting with various consultancy services, including marketing, sales, and BPO, across the USA. Today, HubSpot has succeeded in expanding its business, extending its client network, covering from small and marginal start-ups to large business enterprises and MNCs.The seamless and smooth business-supportive framework of HubSpot has made a significant contribution to building a strong digital landscape and a fine tech network all across the globe.
The inbound marketing strategy of HubSpot was backed by a strong Content Marketing strategy, enabling engagement with the target audience and allowing the businesses to extend their access to the remotest of the remotest place building a friendly and healthy B2C connection. This enhanced and strong content-driven marketing strategy focuses on creating and publishing strong web content, integrating strong keywords and LSI, and providing strong SEO assistance, providing greater search visibility with a better rank in user search results. This has helped the business organisations to avoid the traditional method of paid advertising, considering that advertising and campaigning increasing marketing cost of the company.
HubSpot’s insightful content, blogs, articles, and strong SEO assistance have boosted the organic traffic by almost 300%.
Lets study how this marketing strategy used various content marketing and SEO strategies, succeeded in engaging a large number of customers, leading to an increase in website traffic to 300%.
Fundamental Challenges Of Setting a Stronger Inbound Marketing
Amidst the current marketing scenario, it has become very difficult for many business enterprises and firms to completely shift their focus and rely on an entirely new content marketing strategy, causing a major obstacle for HubSpot to expand its business and expand its market.
Let's study some of these major challenges faced by HubSpot to set a stronger Inbound Marketing Strategy.
- Huge Emphasis on paid marketing strategy: In less developed or developing nations majority of people are found to be engaged and connected to the age-old, traditional paid marketing strategy. People get easily influenced and nudged by television advertisements and the local street banners, giving rise to a consumerist mentality more inclined towards irrational purchasing decisions and brand-driven consumption. Hence, it gets really tough to compete with the campaign designing and advertisement firms, causing a major obstacle to flourishing a stronger inbound content marketing strategy.
- Lack of Technological Accessibility: This is one of the common challenges found in fostering any form of marketing strategy. This drawback is majorly prevalent in Global South countries and other small, low-income countries, where the inclusion of technology in daily life is not widely found due to a lack of infrastructure like unavailability of a network, a lack of data, and frequent power disruptions. Hence, it gets tough for HubSpot to extend its services to the remotest of the remotest nations of the world, bringing a fall in the volume of web searches.
- Digital Literacy Gap: Many local business firms, including various MSMEs and start ups has failed to shift their business model to a digital platform, due to a lack of knowledge in various content-driven inbound marketing strategies that hinder their ability to frame rich SEO-friendly content that can raise the customer leads and increase the search engine visibility with better rank in user search results.
- Reliance on Social Media Business Ecosystem: Due to the dominance of the various social media platforms, many business enterprises, specially start ups and MSMEs, focus on platform-driven marketing, emphasizing more on social media reach and visibility. This reduces the need for SEO assistance and content marketing, hindering HubSpot to extend their network.
- Lack of Literacy Rate: The inbound content-driven marketing generally focuses on strong and enriching keywords and LSIs.These are commonly the technical or marketing words to give a detailed description of the brand, aiming to bring a crystal clear idea of the product for the customer. Thus, the difficulty arises exactly over here, where people belonging to the nations with lower literacy or from the remotest part of the country don't feel compatible with such a description of the product. This makes them to tough to get accustomed to this new marketing strategy, making them stick to the age-old traditional outbound paid marketing strategy. As a result, HubSpot completely failed to flourish their business in the remotest parts of the country.
How Content-Driven Marketing Strategy Enhanced The Website Traffic by 300%
HubSpot has made a revolution in the marketing field through its inbound content marketing strategy, transforming the entire business landscape into a digital platform. The introduction of rich, engaging content and strong SEO assistance has not only increased the number of customers but also helped in the powerful optimisation of the client's website, resulting in a large search engine visibility.
Let's study such a strong inbound marketing strategy that HubSpot followed, raising the leads and strengthening the brand awareness of a large number of business organisations.
- Rich and Engaging Contents: HubSpot runs with a core team of content writers focusses on extensively on rich content-driven marketing strategies. The rich content includes various blogs, articles, sometimes informative or promotional, integrating engaging keywords and LSIs.These rich content-driven marketing strategies provide a strong and clear idea of the brand, strengthening brand awareness and encouraging customers to make decisions more rationally and shifting their mind completely from a brand -driven consumerist mindset. Today, this content-driven marketing has successfully helped a large no of business enterprises strengthen their customer reach and generate thousands of leads across the world.
- Strong SEO Assistance: Strengthening the customer reach and increasing the leads in inbound content marketing can only be done through increasing the volume of web search and the frequency of website visits. Hence, Search Engine Optimisation (SEO) plays a vital role in this case. The skilled SEO expert picks up the relevant keywords and LSIs after conducting thorough research on user search volume and web analytics, resulting in better search engine visibility and better rank in the user search results. HubSpot focuses on both local and global SEO based on the geographical reach of the business enterprises. The strong SEO assistance offered by HubSpot has skyrocketed the frequency of website visits and increased the website traffic of a huge no of business enterprises to a large extent.
- Using Appealing and Engaging UX/UI Features: This is also another vital part of the inbound marketing strategy, followed by HubSpot. This plays a vital role in keeping the user navigating and operating the website smoothly. A group of qualified developers and designers uses various UX/UI tools, ensuring an attractive visual design, stronger navigation streams, and faster loading. This result customer retention, satisfactory customer feedback and reviews, and gives rise to a healthy B2C relationship.
- Marketing Automation and Lead-generating tools: This includes various automation tools to transform the potential website traffic into qualified leads. These automation tools include sending personalised emails and frequent notifications the moment the customer visits the website. These frequent notifications and emails work as behavioural triggers that consistently keep them aware of the daily updates intheir products. This results in huge coverage of potential customers and generates targeted leads.
- Social Media Amplification Strategy: Since the inclination of the large business firms, including various start-ups and MSMEs, towards social media marketing. HubSpot has also extended its content marketing strategy to various social media platforms using colorful, engaging banners and rich content with relevant technical and marketing terms alongwith website link that triggers you to visit their website. This enables generating onboard marketing leads and raising the web traffic to a huge extent.
Consequences of Modern and Content-Driven Marketing Strategies Offered By HubSpot
HubSpot has been operating in the USA with branches opened all across the world, and has witnessed a huge rise in customer leads, an increase in brand awareness, and web traffic. Let's delve into each of the genuine studies and reports to verify all the above-stated claims.
Key Takeaways From the Above Case Study
The above data provides a clear picture regarding the effectiveness of the inbound content marketing strategy in generating leads and increasing the organic web traffic. This section brings the following intense analysis of the above stats and the following key takeaways we can infer.
- The above data, illustrating the shift from traditional marketing to modern inbound marketing, signifies the change in people’s consumerist and brand-driven mentality to a more rational mindset. As a result, today the majority of consumers possess a strong brand awareness and a crystal clear understanding of the product, enabling them to exercise their ideal and best choice.
- It is also evident that there has been a huge generation of leads, a rise in web traffic, and almost 2 lakhs of websites found using HubSpot technology, signifying the success of implementing this innovative strategy in the marketing field completly changing the perception of the consumers while opting for the ideal brand or the product.
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