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In today’s fast-paced digital world, MESHKI believes that fashion brands need more popularity. Kylie Jenner posted her picture on social media wearing MESHKI’s white satin dress. After that, Natalie Khoei and Shadi Kord, owners of MESHKI, spotted celebrities such as Jennifer Lopez and Hailey Bieber in their ads. As a result, MESHKI gained its popularity, and many of their products have sold out within a few days. But still, MESHKI could not reach its target audience. MESHKI realized that long-term success needs more than celebrity influence.
That is when it turned into a powerful and smart solution— SEO strategy for e-commerce. By planning and utilizing the correct SEO techniques, they enhance their website traffic, especially in the UK market. Let us take a closer look at how MESHKI used this strategy to boost their brand.
In 2016, when Kylie Jenner wore a MESHKI dress, the brand gained massive profit overnight. However, viral fame fades rapidly, and the team has realized that depending on celebrity exposure would not be enough. They required a way to bring consistent targeted traffic to their website, and that is where SEO comes in.
According to this case study, MESHKI grew the organic traffic, integrating an SEO strategy for e-commerce on their website by an incredible 589% in just 3 months using a blend of on-page and off-page SEO techniques.
When UK users searched “MESHKI,” they often landed on the US version of the website, leading to confusion and lower conversion rates. The team took some essential steps to fix this:
As a result, MESHKI started capturing organic traffic. Brand searches made up 35% of total traffic, according to this, by September 2023.
MESHKI made their listings on Google more attractive by adding reviews using structured data (schema). This allowed Google to view product ratings directly in Google search results. The star reviews increased trust and engaged more people to click through to the website.
These are the prime examples of on-page SEO for fashion brands, increasing conversion and engagement.
Backlinks are one of the essential factors in improving a website’s domain authority. MESHKI focused on earning high-quality backlinks from relevant sources, such as:
In just 3 months, backlinks to meshki.co.uk grew from under 900 to nearly 3,000. This authority-building was a key pillar in their SEO strategy for e-commerce , helping them rank consistently in search results.
MESHKI restructured their website to make it easy for both users and search engines to navigate. For example:
This made it easier for Google to understand the site hierarchy while also helping shoppers quickly find what they were looking for.
MESHKI did not overlook the importance of technical SEO for e-commerce , tackling issues that affected visibility and user flow.
Some of their key improvements included:
To implement their SEO strategy for e-commerce , MESHKI relied on several advanced tools that streamlined processes.
These tools made it easier for the MESHKI team to scale their SEO work across multiple domains and product pages efficiently.
Thanks to this thoughtful strategy, MESHKI’s UK site traffic boosted from 17.6K to 121.6K visitors in just 3 months. They started ranking at the top for their branded terms and captured a significant share of the competitive fashion market in the UK.
Whether you are an e-commerce business or just getting started with SEO, here are some key strategies that you can apply:
MESHKI’s SEO success proves that a well-planned SEO strategy for e-commerce can deliver massive growth. The SEO strategies of MESHKI got them noticed with sustainable growth. By focusing on technical SEO, content, and user experience, they built a highly functional brand. If you are a business owner in the field of e-commerce, then you should follow these SEO strategies to boost organic traffic in just a few months.
